Andsmile x PeopleTree

I love painting girls in cute outfits. If I had a choice I would do it all the time. And I love wearing cute outfits. So when peopletree approached me to create couple of illustrations for them inspired by their new collection I was so excited!

They make beautiful clothes and what they stand for is amazing (sustainable and fair trade clothing).

I love buying second hand clothes (they are more fun!) and going for ethical clothing where I can. I own several peopletree outfits and I chatted to them about my work. 

You can read full interview here 🌸

people tree equality photo and flowers.jpg

Girl Power! 🌸✊🏻✊🏼✊🏽✊🏾✊🏿

Girl Power Print is one of my most popular products and one which started as a tribute to women for 8th of March International Women's Day. I decided to create an illustration featuring all the amazing women whom I admire, who inspire me, who remind me every day to keep going, who empower me and show me the way ;) Past & present. Real and fictional. That's my tribute :)

 After researching each woman I cried, I felt all the feelings, I felt both invincible & vulnerable, unbreakable and optimistic. 💪🏻💪🏼💪🏽💪🏾 One illustration is not enough space to fit all the fantastic women and I already plan to do another one. Please drop a line here with women who inspire you. 

Girl Power Illustration by viktorija semjonova andsmilestudio

Inspiration. Part 1. An Ode to Stationery

Where do you get your inspiration from? AAA! That question makes me want to run away, scream really loud and eat crisps in a corner. That's the initial reaction. But once I start digging deep into my process I kind of enjoy exploring that inspiration and stuff and actually it's quite hard to stop (love over thinking and over analysing, woop woop! ;). 

One thing I always felt inspired by is STATIONERY! Even as a little kid I enjoyed notebooks, paper, pencils and my Dad's technical drawing set (it had several compasses, lots of funky metal things and it was stored in a beautiful velvet case). Choosing a Diary for a new school year was better than Christmas! And of course... drawing paper, sketchbooks, pads, notepads.. ohhh! A lot of my friends in art school said they could draw on a napkin, toilet paper or newspaper. They couldn't care less. And I was envious of their freedom & I felt like a spoiled brat needing beautiful paper and the perfect pencil. I thought I might grow out of it, teach myself to be less of a paper/tool snob. Nope, that didn't happen. But what happened is that I embraced the addiction. And the addiction is now fuelling my inspiration, creativity, work and in the end is bringing me money! 

andsmilestudio illustration, girl in blue jungle

In the beginning of summer I heard from MARK + FOLD, they were kind enough to give me one of their beautiful hand bound sketchbooks to fill with whatever I fancied.  Usually I hoard sketchbooks & notebooks, the more I like them the less likely I am to use it. So this time I was actually forced to start using the sketchbook I liked the most. It felt terrifying and liberating at the same time.

mark + fold and travel kit by andsmile studio


I instantly felt in love with the texture of the cloth/cover. It's very tactile and made me want to pick up the sketchbook more, which led to drawing more, keeping it always in my bag and getting it out as soon as I had a minute or two. 

The paper was quite thin and very smooth. I was a bit worried about how much paint it would be able to take and was pleasantly surprised that despite being quite thin and delicate it could handle all the paint I wanted to layer on it! And I did some thick paint pages there! 

I took the sketchbook to V&A with my sister when she visited, to a cute plant caffe in East London and even ordered a beetroot coffee to match the drawing (purely for a photo), I took it on a mini holiday to Cornwall, I took it to the parks on the picnics with cider and strawberries and spent many weekend mornings playing with paint on the pages of the sketchbook. 


It really inspired me to create work I wouldn't have created and it encouraged me to draw more. That's the point of a great sketchbook, right? I'm a big believer in spending money on something which makes you happy. And beautiful paper and cloth bound sketchbooks is something which is making me happy & inspired! 

andsmilestudio illustration viktorija semjonova girls in pink and blue
andsmilestudio illustration viktorija semjonova girls in pink and blue

Here is the final result of a sketchbook.

They are inviting everyone to share the contents of your sketchbooks & notebooks. And I really love seeing insides of someones notebook, so please do share! :) #pageturnerproject

MARK + FOLD kindly gave me the sketchbook but my review of their sketchbook is my opinion. I am really in love with their beautiful products. :) 

What inspires you?

P&O Ferries & holidays!

I'm so happy to be working with P&O Ferries on a super fun campaign, where people can win 7 original paintings based on their holiday snaps by me (and 3 other amazing illustrators in the course of the next few weeks).

Here are the two winners so far!

Which means there are 4 more paintings to be won! :) You can read how to enter on P&O Ferries blog here

Can't wait to draw you!!! :)

Update on 100 Days project

I started 100 days project earlier this year around April but life & work got in the way and I had to put it on hold when I had around 30 days left. 

I really enjoyed painting each day when I could find time and decided to finish the project.

It's hard to find 30 spare minutes a day to do something and sooo easy to waste those 30 minutes! 

iLikeCats x Andsmile

For 365 days last year Toby from iLikeCats was drawing & posting on his insta drawing a day. This year he invited everyone to join him! Draw, write, photograph, join everyday or some days! You can join in the project on instagram with a hashtag: #yayeveryday2016

It's been amazing to see so many people joined Toby  this year & to see that wonderful creative community grow so much!

There is something special about this year too, Toby invited some of his fellow creatives to join the fun project & create prompts for people to follow. And February I was lucky enough to be part of this amazing project! I came up with the prompts and joined where I could. I really loved seeing people take part and always amazed at how much different ideas everyone had.

Another special thing is that Toby and I collaborated on a BFF pin set (NO girl & OK cat). It's a limited edition set of 100 pins only and can be found in Toby's and my shops. It was super fun to work with Toby & be part of #yayeveryday2016

bff pin set andsmile x ilikecats

Here is my last entry for February #yayeveryday2016, the prompt is DISAPPEARING, I guess when I came up with that I already knew that I will be a little sad to leave the month of being part of this super fun community behind me so Disappearing felt like the right word to describe what's happening! ;) THANK YOU so much for letting me be part of this super fun project! And now.. I'm disappearing ;)) *ppst.. the drawing is available as a print**


Custom portraits make perfect gifts and were super popular during Christmas season ;)

Aaaand there is still time to order one in time for Valentine’s Day!



Here are some lovely people who trusted me to draw them & their loved ones. Thank you!


Flow Magazine

One of my dreams is to illustrate something for wonderful Flow Magazine and I'll keep my fingers crossed for it to happen one day but today I AM SO EXCITED to share that my portraits were featured in Flow Illustration Special. It's out in Dutch now and will be published in english early 2016. 

Super happy to be featured along two amazing illustrators: Dick Vincent & Marloes De Vries :)

Thank you Flow Magazine for featuring my work and for sending the magazine! Can't get enough how cute it is, can't understand a thing but I love the sound & look of dutch! :))


I'm VERY excited about Christmas, I love all things festive, food, celebration, presents (both giving and getting), family time and a sense that something magical is just around the corner. ;)

And adding to my excitement is that I was lucky enough to design a DIY advent calendar & some wrapping papers for wonderful Mollie Makes! 

You can find it in the latest issue (the issue is wonderful and overloaded with fab things!). 

Here is a sneak peek, woop woop! ;) 

Preview the issue here:

Illustration for Caboodle Magazine

Do you like magazines? I LOVE MAGAZINES! ;) I love browsing in magazine stores for hours, flipping through freshly printed pages. And it's been one of my dreams to have my work published (particularly in a super lovely lovely magazine).

Super excited to say that one of my illustrations now can be found on pages of wonderful Caboodle magazine! Here is a closer look of what you can find inside the magazine. By the way it's wonderful and can be found in all main cool book/magazine stores around the UK!

Seek Adventure // Lucky Dip Club

I love working on commissions & pushing my work into different directions from what I normally do myself. Especially when it's something for LuckyDipClub!!! :)) Woop Woop!

Leona from LuckyDipClub had a clear idea of what she wanted & oh my you should have seen the mood boards. Things of dreams! She is one amazing lady! ;)

It was a pleasure drawing red haired, curious & adventurous scout lady for a patch. She is surrounded by all her favourite things, daisies, postcards, pencils, binoculars, teacup & palette ;)

After the artwork was finished in several variations (for a patch, for a postcard and individual elements covered the outside of the zine, also a portrait of Leona) it was a hard to play the waiting game to see what Leona will make from it all. ;)

Please see photos for the result!!! 

As someone who works with turning illustrations into products it was a dream project!

Did you get one of the Seek Adventure LuckyDipClub boxes? ;) Hope you had fun with it? :D

I sure did!!!